Case Study
MediaSense unlocks faster insights and productivity with Amazon Q for Business
About MediaSense
MediaSense is a global media advisory firm that helps enterprise brands such as Amazon and Unilever optimise media performance and governance. With teams spread across regions, MediaSense delivers data-driven benchmarking and strategic insights to improve marketing efficiency for some of the world’s leading advertisers.
The challenge
MediaSense had a knowledge problem. Vital information was scattered across unindexed PDFs, SharePoint sites, and disconnected datasets. Teams were wasting time hunting for information, duplicating work, and slowing down report delivery. Their analysts needed quick access to the right data so they could focus on what they do best – delivering strategic insights to clients.
The solution
We started with an ICE Assessment (Impact × Confidence × Ease) to identify the biggest opportunity. The winner? A structured data chatbot powered by Amazon Q for Business. We delivered it through the AWS POC Scheme, targeting the benchmarking and performance-tracking data that MediaSense's teams needed most.
Here's what we built:
AI-powered search – Amazon Q for Business lets users ask questions in plain English and get instant answers from structured data. No more manual searching through folders.
Centralized storage – Amazon S3 with cross-region replication between eu-west-2 and us-east-1 keeps data available and resilient.
Enterprise integration – A SharePoint Connector pulls enterprise documents and business data into one unified system.
Automated processing – AWS Lambda handles PPTX to PDF conversion, metadata extraction, and pre-signed URL generation automatically. Every file becomes searchable, regardless of format or size.
Secure access – AWS IAM Identity Center provides role-based authentication with least-privilege authorization, keeping everything secure while making access seamless.
Performance monitoring – Amazon CloudWatch tracks usage, performance, and adoption so we can optimize the system as it grows.
We delivered the whole solution in eight weeks, giving MediaSense rapid access to AI-powered knowledge management.
The results
The implementation delivered measurable productivity and efficiency gains across the business.
85% faster document search and retrieval times
100% accessibility for large (>50MB) files through automated conversion
Significant analyst time savings by eliminating redundant research
8-week deployment from assessment to completion through AWS POC
By leveraging Amazon Q for Business, MediaSense now provides its teams with rapid, self-serve access to institutional knowledge—accelerating insights, improving collaboration, and freeing analysts to focus on higher-value strategic work.
